EBRI, W. E. E.; BASSEY, B. A. E.; ENYAM, E. J. K. A COMPARATIVE ANALYSIS OF TRADITIONAL VS DIGITAL ADVERTISING IMPACTS ON CONSUMERS’ PURCHASE BEHAVIOUR. Journal of Administration and Management Sciences, [S. l.], v. 1, n. 1, 2026. DOI: 10.64415/jams.v1i1.32. Disponível em: https://paro.unicalhostel.net/index.php/jams/article/view/32. Acesso em: 31 aug. 2026.