LAIATU MOHAMMED; ANYADIGHIBE, JOSEPH A.; AWARA, N.F. SERVICE FIRM EXPERIEMENTAL MARKETING AND BRAND LOYALTY OF CUSTOMERS. Journal of Administration and Management Sciences, [S. l.], v. 1, n. 2, p. 42–57, 2026. DOI: 10.64415/jams.v1i2.65. Disponível em: https://paro.unicalhostel.net/index.php/jams/article/view/65. Acesso em: 30 aug. 2026.