Vol. 2 No. 1 (2024): Journal of Digital Marketing and Communication (JDMC)

Articles

• INTERNET-MEDIA STRATEGIES FOR PROMOTING ELECTRONIC BANKING IN NIGERIA

  Mbum, P.A., Onyiaji, J.C., Bassey, A.E., Nkengla, P.B.

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• ARTIFICIAL INTELLIGENCE IN PUBLIC RELATIONS AND EFFECTS ON ACCOMMODATION ESTABLISHMENTS’ MANAGEMENT PERFORMANCE

  Silba, I.U., Eleje, J.N., Ngwoke, O.U., Ndipmong, R., Dimkpa, R.I.O., Odigbo, B.E.

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• ASSESSMENT OF ONLINE BUSINESS STRATEGIES FOR SMALL AND MEDIUM SCALE ENTERPRISES GROWTH AND IMPROVED PERFORMANCE IN DEVELOPING COUNTRIES

  Akpan, J.S., Silba, I.U., Frinyu, M., Akoh, S.U., Yayock, A.K.

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• ASSESSMENT OF PROACTIVE VERSUS REACTIVE SOCIAL MARKETING RESPONSES AND MEDICAL INTERVENTIONS TO EPIDEMICS AND PANDEMICS: A SYSTEMATIC LITERATURE REVIEW

  Odigbo, B.E., Bassey, A.E., Bassey, A.E., Nkengla, P.B., Akpam, V.A.

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• TOURISM MARKETING STRATEGIES AND CUSTOMERS' SATISFACTION IN LUXURY HOTELS IN CROSS RIVER STATE, NIGERIA

  Okonkwo, R.V.O., Ewa, S.O., Ekpo, R.P., Iheanacho, C.U., Nwafor, P.U.

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• PRODUCT STRATEGIES AND THE PERFORMANCE OF AGRO-BASED SMES IN ABA, ABIA STATE, NIGERIA.

  Eja-Osang, J., Bassey, A.E., Kalu, A.I., Chinazor, A.O.

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