Odigbo, B.E., Enyam, .J.-K. and Iroh, A.K. 2025. MARKETING CONCEPT AND THE POLITICAL MARKETING OF POLITICAL PARTIES DURING ELECTIONS. Journal of Global Peace-Marketing and Communications (JGPMC). 1, 1 (Jul. 2025), 7–20. DOI:https://doi.org/10.64415/jgpmc.v1i1.8.