Okoh, Micheal Blessing, Anyadighibe, Joseph A. and Elinge, Marie Limunga 2026. RELATIONSHIP MARKETING AND CUSTOMER LIFETIME VALUE IN NIGERIA COMMRCIAL BANKS. Journal of Global Peace-Marketing and Communications (JGPMC). 3, 1 (Oct. 2026), 42–53. DOI:https://doi.org/10.64415/jgpmc.v3i1.84.