OKONKWO, . R. V. O.; SILBA, . I. U.; NKENGLA, . B. P.; FRINYU, M.; IROH, . A. K. PUBLIC RELATIONS STRATEGIES FOR MANAGING MICRO, SMALL, AND MEDIUM-SCALE ENTERPRISES (MSMEs) LOSS OF INTELLECTUAL CAPITAL IN SUB-SAHARAN AFRICA: A CONCEPTUAL ANALYSIS OF RESOURCE-BASED VIEW AND INSTITUTIONAL THEORY. Journal of Global Peace-Marketing and Communications (JGPMC), [S. l.], v. 2, n. 1, 2024. DOI: 10.64415/jgpmc.v2i1.23. Disponível em: https://paro.unicalhostel.net/index.php/jgpmc/article/view/23. Acesso em: 28 oct. 2026.