Journal of Global Peace-Marketing and Communications (JGPMC)

REPUTATION MANAGEMENT STRATEGIES AND CUSTOMERS’ PATRONAGE OF MOBILE LOAN PLATFORMS IN CALABAR, NIGERIA

Enwu, Emmanuel Emori, Kajang, Joshua Lane, Odigbo, Benedict Ejikeme — Wed, 21 Oct 2026 00:00:00 +0000

This study investigated the influence of reputation management strategies on customers’ patronage of mobile loan platforms in Calabar, Cross River State, Nigeria. The study was prompted by concerns that despite improved access to credit through mobile lending, issues relating to trust, poor communication, privacy breaches, and harsh debt recovery practices may discourage continued usage. Specifically, the study examined the effects of customer complaint resolution, operational transparency disclosure, and customer privacy assurance on patronage. Cross-sectional survey design was used. The data were obtained from 384 active users of mobile loan platforms through structured questionnaires and analysed with multiple regression using SPSS version 26, after a preliminary descriptive statistics analysis. Results showed that effective complaint resolution, transparent disclosure of operational information, and assurance of customer privacy significantly enhance patronage. The findings suggest that prompt response to complaints, clear communication of loan conditions, and adequate protection of users’ data strengthen trust, repeat usage, and positive referrals. It was, therefore, concluded that reputation management is a critical determinant of customer patronage and recommends improved complaint management, greater transparency, and stronger data security measures among mobile loan providers.

Keywords: Reputation Management, Mobile Loan Platforms, Customer Patronage, Complaint Resolution, Operational Transparency, Privacy Assurance.

INDIGENOUS CONFLICT MANAGEMENT STRATEGIES AND RURAL COMMUNITY PROTECTION IN SOUTH-SOUTH NIGERIA

Wed, 21 Oct 2026 00:00:00 +0000

Persistent rural insecurity in South-South Nigeria has continued to undermine community safety despite the expansion of formal policing and state-led security interventions. Incidences of communal violence, land disputes, theft, cult-related activities, and other localized conflicts have exposed the limitations of conventional security approaches, thereby reviving interest in indigenous conflict management mechanisms. This study examined the effectiveness of traditional elders' councils and public shaming as indigenous strategies for protecting rural communities in the South-South geopolitical zone of Nigeria. Specifically, it investigated how these traditional institutions contribute to conflict prevention, dispute resolution, social control, and community protection. A correlational research design was adopted, and a sample size of 1,322 respondents was selected across six (6) Local Government Areas of Cross River and Akwa-Ibom, Rivers States. The instruments for data collection were the questionnaire. Quantitative data retrieved was analysed using simple linear regression. The findings indicate that traditional elders’ councils were found to play a crucial role in conflict resolution and mediation, thereby preventing escalation of disputes. Public shaming was identified as a strong deterrent against antisocial behaviour, However, modernization, urbanization, declining respect for traditional authority, and inadequate integration with formal justice institutions have constrained their effectiveness. The study contributes to the growing literature on indigenous peacebuilding by demonstrating the continuing relevance of traditional governance structures in rural security management. It recommends strengthening collaboration between customary institutions and formal security agencies to enhance sustainable conflict resolution and improve rural community protection in South-South Nigeria.

Keywords: indigenous conflict management, rural community protection, public shaming, strategies, traditional elders’ council

RELATIONSHIP MARKETING AND CUSTOMER LIFETIME VALUE IN NIGERIA COMMRCIAL BANKS

Okoh, Micheal Blessing, Anyadighibe, Joseph A., Elinge, Marie Limunga — Wed, 21 Oct 2026 00:00:00 +0000

This study investigated the relationship between relationship marketing dimensions and Customer Lifetime Value (CLV) of commercial banks in Cross River State, Nigeria. The research was prompted by the growing "relational void" in the Nigerian banking sector, where the transition to digital banking has prioritized technical efficiency over the "high-touch" relationship management essential for long-term loyalty. The research adopted a survey research design. Primary data were collected from a sample of 202 respondents using a structured questionnaire. To ensure data reliability, preliminary tests including normality and homoscedasticity were conducted. The hypotheses were tested using Pearson Product Moment Correlation and the Student’s t-test at a 0.05 level of significance. The study identified that the erosion of fundamental pillars like trust and commitment often compromised by system instabilities and impersonal communication directly contributeto rising customer churn. Empirical results indicated a significant positive correlation between relationship marketing dimensions and CLV. Specifically, the calculated t-value of 2.729 exceeded the critical value, confirming that dimensions such as trust, conflict handling, and shared values are vital mediators that convert transactional users into long-term assets. It is then recommended that commercial banks should restructure their digital strategies to include robust conflict-resolution mechanisms and personalized communication. Management should move beyond automated alerts to foster meaningful dialogue and shared values, thereby rebuilding the trust and commitment necessary to enhance customer lifetime.

Keywords: Relationship Marketing, Customer Lifetime Value, Technical Efficiency, Relational Void, Commrcial Banks, Nigeria.

NIGERIA NON-OIL AND GAS SECTOR CONTENTS DEVELOPMENT AND IMPLEMENTATION BILL, 2025: A CRITICAL ANALYSIS OF ITS PROSPECTS FOR SUSTAINABLE INDUSTRIAL DEVELOPMENT AND ECONOMIC TRANSFORMATION

Ochiglegor Idagbo , Okoliegge Chidiebere, Odigbo, Rose Ada — Wed, 21 Oct 2026 00:00:00 +0000

Nigeria's dependence on imported goods, foreign expertise, and external technologies across critical sectors of its economy has significantly constrained domestic industrialization, employment generation, technology acquisition, and sustainable national development. Although the Nigerian Oil and Gas Industry Content Development Act, 2010 substantially improved indigenous participation in the petroleum sector, no comprehensive legal framework currently governs domestic content development in the broader non-oil economy. The Nigerian Non-Oil and Gas Sector Content Development and Implementation Bill, 2025 seeks to bridge this policy gap by institutionalizing Nigerian Content requirements across strategic sectors including manufacturing, agriculture, mining, construction, ICT, healthcare, transportation, tourism, professional services, and government procurement. This paper critically examines the Bill using doctrinal legal research and qualitative policy analysis. It evaluates the Bill's regulatory and institutional framework, procurement regime, local capacity development provisions, technological transfer mechanisms, financial localization requirements, enforcement architecture, and regulatory oversight. Drawing on comparative experiences from Brazil, South Africa, Malaysia, Indonesia, and Nigeria's petroleum sector, the paper argues that the proposed legislation possesses significant potential to stimulate industrial competitiveness, strengthen indigenous enterprises, increase employment opportunities, deepen domestic value chains, and reduce capital flight. Nevertheless, successful implementation will depend on institutional independence, regulatory coordination, transparency, adequate funding, political commitment, and sustained investment in skilled human resources and technological innovation. The paper concludes that the Bill represents a strategic legislative instrument capable of accelerating Nigeria's diversification of the economy agenda if effectively implemented and supported by complementary industrial and innovation policies.

Keywords: Nigerian Content, Local Content Policy, Industrial Development, Economic Diversification, Technology Transfer, Local Procurement, Industrial Policy, Nigeria.