PUBLIC RELATIONS RESEARCH AND CONDUCT OF GENERALLYACCEPTABLE PEACEFUL CENSUS EXERCISES IN NIGERIA

Abstract

This study examined the pre-project public relations research and the performance of National Population Commission‟s (NPC‟s) census exercises in Nigeria. The specific objectives of the study were to; determine the extent pre-project research will be effective for achieving successful census exercises by the NPC in Nigeria; ascertain the extent pre-project research will improve the relationship between Nigerian publics and the NPC in the conduct of census exercises in Nigeria. For the methodology, explorative survey design was employed in the study. The population of the study was 20,525,843 million people, from which a sample size of 392 was statistically determined. The systematic random sampling technique was used in selecting the sample elements and in administering the questionnaire. The results indicate that: Pre-project research is significantly effective for achieving successful census exercises in Nigeria; and also significantly effective in improving the relationship between the Nigerian publics and the NPC during the conduct of census exercises in the country.