DEMARKETING VIOLENCE BY CURTAILING HARD DRUGS TRAFFICKING AND CONSUMPTION IN AFRICA: CULTURE- BASED CAUSES AND RECIPES

Authors

  • Mbum, P.A. Department of Marketing, Faculty of Administration & Management Sciences, Universisity of Calabar, Nigeria
  • Akoh, S.U. Department of Marketing, Faculty of Administration & Management Sciences, Universisity of Calabar, Nigeria
  • Frinyu, M. Higher institute of commerce and management (HICM), University of Bamenda, Cameroon.
  • Nkengla, P.B. Mitanyen Cooperative Credit Union Ltd, Sonac Street, Bamenda – Cameroon.
  • Akpam. V.A. World Sustainable Development Goals Organization (WSDGO), Suite B01, No. 16 Rivours Vivour Close, Asokoro – Abuja.
  • Yayock, A.K. Department of Marketing, Faculty of Administration & Management Sciences, Universisity of Calabar, Nigeria

DOI:

https://doi.org/10.64415/jgpmc.v2i1.18

Keywords:

Demarketing Violence, Hard Drugs, Law Enforcement, Drug Supplies, Women Involvement, Drug Trafficking

Abstract

This paper critically examines the effect of environmental factors, traditions and culture on hard drugs consumptions and trafficking in Africa, and the implications on violence, law enforcement, drug supplies and women involvement in drug trafficking. The paper adopts a critical analysis design, through literature search and qualitative secondary data approach. It took a global outlook of the subject matter, but with emphasis on how environmental factors, traditions and culture affect hard drugs trafficking and consumptions in Africa, and the consequences on women involvement, level of violence, law enforcement and drug supplies. The findings reveal that environmental factors of poverty and other economic motivations, conflicts and social disequilibrium, graduates’ unemployment, and materialistic culture of get-rich-quick syndrome influence the drug trafficking, consumption and consequent violence. That women are significantly used and abused for drug trafficking in Africa because of these aforementioned environmental factors. That those environmental and cultural factors adversely affect drug trafficking law enforcement, the justice system, drug supplies and controls in the area. The study portrayed the problem of narcotics with emphasis on Africa continent and the implications on the rest of the world.

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Published

2024-11-14